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A Workshop on Self Regulation-Provisional Program

Provisional Program

jointly sponsored by
The International Center for Alcohol Policies,
The Brewers Association of Japan & The Japan Spirits & Liquors Makers Association

in association with
Asahi, Kirin, Orion, Sapporo, and Suntory

June 19-20, 2006
Keidanren International Conference Hall
Tokyo, Japan

PROVISIONAL PROGRAM (as of 15 May 2006)
(indicated speakers are not all confirmed; timing is indicative only

Session 1: Monday, June 19 - Morning 9.30 - 12.00
9:30 - 10:00 Welcome
Dr. Koichiro ARAMAKI President, Brewers Association of Japan
Chairman and CEO, Kirin Brewery Co. Ltd.
Mr. Nobutada SAJI President, Japan Spirits & Liquors Makers Association
Chairman and CEO, Suntory Ltd.
Mr. Marcus GRANT President, International Center for Alcohol Policies
Chairman's opening remarks:
10:00 - 10:30 Foundations for Self-Regulation
Speaker: Mrs. Matti ALDERSON
Managing Director, FireHorses Ltd Questions/Discussion
10:30 - 10:45 Break
10:45 - 11:15 Public Health Perspectives to Alcohol in Japan
Speaker: Dr. Susumu HIGUCHI ,Deputy Director. Kurihama Alcoholism Center, Japan
11:15 - 12:00 Working with Governments and Inter-Governmental Organizations
Japanese Government. Ministry of Health, Labor and Welfare
Mr. Mark LEVERTON (Diageo). Questions/Discussion
12:00 - 13:00 Lunch (buffet)
Session 2: Monday, June 19 - Afternoon 13.00 - 17.00
13:00 - 14:45 Detailed presentations on components of self-regulatory systems, strengths and limitations.
Codes of Practice: Content
Speaker: Mr. Yoshikazu NAKAMURA
Executive Director, Brewers Association of Japan Codes of Practice: Placement
Speaker: Ms. Lynne OMLIE
Secretary and General Counsel, Distilled Spirits Council of the United States Self-Regulatory Organizations
Speaker: Mr. Ivan CHONG
Chairman, Advertising Standards Authority of Singapore Questions/Discussion
14:45 - 15:00 Break
15:00 - 17:00 Continuation "Components of self-regulation systems"
Copy-Advice / Pre-Placement Review
Speaker: Ms. Sandra KIRBY
Deputy Chief Executive, Alcohol Advisory Council of New Zealand (ALAC)
Complaints, Complaint evaluation, and Sanctions
Speaker: Mr. Campbell EVANS
Director of Government & Consumer Affairs, Scotch Whisky Association
Toward A Common Framework
Speaker: Mr. Helmut WAGNER
Senior Advisor, European Forum for Responsible Drinking
17:00 Closing Day One
16:30 - 17:30 Press Conference
17:00 - 19:00 Buffet Reception at Keidanren International Conference Hall
17:30 Remarks
1) Mr. Kouichi IKEDA
Chairman & Chief Executive Officer, Asahi Breweries, Ltd.
2) Mr. Mark LEVERTON
Chairman, ICAP (Diageo)
Session 3: Tuesday, June 20 - Morning 9.00 - 12.00
9:00 - 10:15 Regional issues and responses to self-regulation and responsible marketing
Japan Speakers:
1) Japanese Non-Governmental Organizations
a. Ms. Tomomi IMANARI
ASK-Association for the Prevention of Alcohol and Drug Problems
b. Ms. Mariko SANO
Shufuren (Japan Housewives' Association)
2) Mr. Hideto WATANABE
Senior Manager, Legal Consulting Department for Creative Affairs, Dentsu Inc.
3) Dr. Yoshihiko OE
National Tax Agency, Japanese Government
Asia-Pacific Region
Prof. Ian NEWMAN
University of Nebraska, USA
1) Dr. HOU Peisen
Deputy Director, Center for Disease Control, China
2) Mr. WANG Yancai
Secretary General, China Brewing Industrial Association
11.00 - 11.15 Break
11.15 - 12.00 Regional Approaches - continued
3) Dr. TAIRJING Sirphanich
Director, Don't Drive Drunk Foundation, Ministry of Public Health, Thailand
4) Dr. Surnggie CHO
Director, Prevention & Research Division, The Korean Alcohol Research Foundation
12.00 - 12.30 Regional Approaches - continued
Australia/New Zealand
1) Ms. Nicki STEWART
Chief Executive, Beer Wine & Spirits Council of New Zealand
2) Mr. Gordon BRODERICK
Executive Director, Distilled Spirits Industry Council of Australia
Europe/North America
1) Mr. Barton ALEXANDER
Vice President, Global Alcohol Policy & Corporate Responsibility, Molson Coors

12.30 - 13.30 Lunch (buffet)
Session 4: Tuesday, June 20 - Afternoon 13.00 - 16.00
13:30 - 14:30 Panel Discussion (4-5 participants)
1. A constructive dialogue between public health professionals and industry representatives on self-regulation
- Prof. Hurst HANNUM
Sir YK Pao Professor of Public Law
University of Hong Kong
- Mr. Naoto OKAZAKI, Saitama Municipal Mental Health and Welfare Center
- Mrs. Matti ALDERSON, FireHorses Ltd.
- Mr. Lin MENUHIN, Alcohol Policy and Responsibility Director, Diageo Asia
- Ms. Sandra KIRBY, Deputy Chief Executive, Alcohol Advisory Council of New Zealand (ALAC)
- Mr. Nobuo NAGURA, Executive Officer, Group Headquarters, Asahi Breweries, Ltd.
- Mr. Hideo MORI, Managing Executive Officer, General Manager, CSR & Corporate Communication Division, Kirin Brewery Co., Ltd.
14:30 - 14:45 Break
14:45 - 15:45 Panel Discussion (4-5 participants)
2. Road map for strengthening / implementing self-regulation regionally and globally
- Mrs. Reiko ROBERTSON
Workshop Chairman
- Ms. Gaye PEDLOW, Director, Corporate Relations, Diageo
- Mr. Rick CONNOR, Vice President, International Public Affairs, Pernod Ricard
- Mr. Paul EVANS, Director, Government, Regulation & Community Affairs, Lion Nathan Ltd.
- Ms. Bing LI, Chief Representative, SABMiller Beijing
- Mr. Nobuhiro HASHIBA: Managing Director, Sapporo Breweries, Ltd.
- Mr. Katsumaro CHIKUSHI: Managing Director, Suntory, Ltd.
The TOKYO DECLARATION: Commitment to Action-Strengthening Self-Regulation Practices
15:45 - 16:00 Wrap-up and closing (Chairman)